A while back I got a call from one of our clients that also happens to be a good friend of mine. He was a little upset that he had an advertiser that wanted to pull the banners from his site. The advertiser had bought a full package with banners of every size they offer on the site, and the banners were very nicely done by an agency with online marketing experience. He asked me to take a look and see what was going wrong with the campaign so we could hopefully salvage the client.
There really isn’t much to check on our end – make sure that the banners show up where they are supposed to and then link to the correct page. I logged in to the admin and all the banners where there. They had the impressions that I would have expected and the click rate was actually a bit higher than average. I was a little puzzled, but I went ahead and pulled up the front end of the site so I could actually click a banner to make sure everything was working properly. After a couple of reloads I got one of the banners in question and clicked it.
Internet Marketing Glossary for Beginners
Written by Matthew RichardsonHere at BNR Branding, we tend to talk really fast and use a lot of words unfamiliar to people outside of our small, cult-like community. So I thought I’d clear a few of these up.
We've been talking to the publisher of a couple local magazines about revamping their sites. As part of our discovery process (and because Brent is, at heart, a giant, balding twelve year old girl), we looked up how other women's and girls' magazines are presenting themselves online. So we checked out the the most popular magazine sites.
http://www.teenmag.com/
http://www.misquincemag.com/
http://www.cosmogirl.com/
http://www.teenvogue.com/
http://www.seventeen.com/
http://www.cosmopolitan.com/
Look at these things! They're hideous!
Last week I wrote about the people who say “I never click on those links.” Of course, for every one of those I also hear “We tried AdWords, it didn’t work.” Now, I will be the first to admit that AdWords is not for everyone, but more often than not, it’s not that AdWords didn’t work, the problem lies in the execution of the campaign.
It’s fairly easy to pick out the people who tried AdWords on their own with poor results. You start asking some basic question – How did you research the keywords you used? What were your criteria for promoting or demoting keywords or ads? How did you come up with the dollar value for the goals you set up? You did set up goals right? If their eyes glaze over, chances are they did it wrong to begin with.
Have you ever noticed when you do a search on Google that there are “Sponsored Links” that show up above the search results and to the right of the search results? You know, those links you never click on? You’ve seen them right? You do use Google as a verb right?
Now that we’ve established that you don’t live under a rock, let’s talk about those “Sponsored Links.” When discussing online marketing the subject of pay-per-click ads inevitably comes up, and as sure as the day is long the very next statement always seems to be “I never click on those links.”