There are many factors that influence how effective and how long it takes to properly optimize a website. Due to the many factors involved it is basically impossible to guarantee results or predict timeframes without resorting to tactics that would likely get you blacklisted or banned from the search engines if you are discovered. BNR does not use any black hat techniques and only uses industry accepted white hat optimization to insure that your site will not be penalized.
We follow a generally accepted task list for optimizing sites. The speed with which the tasks are completed and results are realized will be directly related to how many hours of optimization you wish to perform each month. For most campaigns, at the end of Phase 3 we will analyze the results of the optimization efforts and recommend the next course of action. Typical campaigns will generally run 4-6 months during which you will receive detailed reports of progress and results each month.
Like all other BNR services, we offer up front pricing. Each campaign is unique and the required minimum engagement will vary depending on the goals you determine. Monthly pricing is determined by the number of hours you wish to allocate to your campaign.
|SEO Package||Keywords Targeted||Monthly Hours||
|Starter||15 Keywords||25 hours||4 months||$500|
|Advanced||20 Keywords||35 hours||4 months||$700|
|Small Business||30 Keywords||50 hours||6 months||$1000|
|Corporate||50 Keywords||75 hours||6 months||$1500|
|Enterprise||80 Keywords||150 hours||6 months||$3000|
Phase 1 - Review and Analysis
- Obstacle Analysis Report: BNR will thoroughly analyze your website in order to determine potential obstacles that will need to be addressed during the optimization process. Any website we build has already taken these factors in to consideration in order to minimize the amount of work needed to prepare the site for optimization. We will look at site structure, content, site maps, and other factors that will help get your content indexed and ranking properly.
- Competitor Analysis: SEO results are relative to the effort of your competition. The more they are doing right, the harder it will be to overcome their success. Having a baseline to compare to is critical in determining the success of your optimization campaign. It will also help determine if the level of optimization you have chosen is realistic in relation to the competition you face.
- Keyword Analysis: BNR will analyze what keywords are working and which are not for your website. We will then analyze which keywords are the most likely to produce traffic to come up with a plan of which keywords to target in your campaign. Anyone can guarantee high rankings for irrelevant keywords that will not drive traffic. We prefer to measure our success in traffic gains rather than #1 rankings.
Time to completion: Phase 1 is generally completed in the first month of service though complex or very large sites may take additional time to complete.
Phase 2 - On-page Optimization
Any actionable items in the Obstacle Analysis Report are address and corrected. Individual pages are modified to fit in to the plan and the keywords from the Keyword Analysis are worked in to all of the important places.
Time to completion: Phase 2 is highly dependent on the platform your website is built on and the ease at which changes can be implemented. BNR sites generally can be optimized in month 2-3 of your engagement.
Phase 3 - Off-page Optimization
Off-page optimization consists of expanding the reach of your content to other websites, search engines and directories. BNR does not use any automated means of off-page optimization, all aspects are done by hand to insure that your site is listed in relevant sites. Links are requested to industry related websites and directories and we use an extensive plan of content submissions on blogs, classified sites, and social sites. Standards compliant site maps are created and submitted to all relevant outlets.
Time to completion: Phase 3 generally takes 3-6 months to complete.
Phase 4 - Social Media
Enterprise and Corporate level plans will include basic Social Media account optimization. Accounts will be set up on the currently relevant social media networks and optimized to fit with the overall SEO strategy. A content creation plan will be created for the client to follow and support SEO efforts. This phase requires active client participation to achieve the best results. We believe that only you can accurately represent your company when directly interacting with your customers, but we can help you establish how and when those interactions take place.
Time to completion: Phase 4 generally takes 1 month to complete.
Phase 5 - Video
Enterprise level packages will include video optimization including content submissions and XML sitemap creation. We will help you craft a successful video campaign that will drive your traffic through the roof! If you don't already have video, BNR can connect you with top notch video production firms that can turn your ideas in to video mastery.
Time to completion: Phase 5 generally takes 1 month to set up.
|SEO Packages||STARTER||ADVANCED||SMALL BUSINESS||
|15 Keywords||20 Keywords||30 Keywords||50 Keywords||80 Keywords|
|Review and Analysis|
|Competitor Research and Analysis|
|Keyword Research and Analysis|
|Baseline Keyword Ranking Analysis|
|On Page Optimization|
|Optimization of Title, Description, Keyword & Image alt Meta Tags||7 pages||10 pages||15 pages||25 pages||40 pages|
|Internal link structuring|
|Header tag optimization (H1, H2)|
|Image Tag Optimization|
|Robot.txt creation and analysis|
|Static sitemap creation|
|Google Analytic Setup|
|Off Page Optimization|
|Press Release Submission|
|Manual Link Request|
|Manual Search Engine Submission|
|Social Media Profile Creation (Facebook, Twitter, Linkedin)|
|Video Marketing (You Tube, Metacafe, Google)|
|Google Local Map|
|Product Listing on Google|
|Sitemap Creation & Submission in Google, Yahoo & Bing|
|Yahoo Sitemap Creation & Submission|
|Bing (MSN) Sitemap Creation & Submission|
|Verify Site in Alexa, Yahoo, Google, Bing|
|Monthly SEO Reports|
|Google Analytics (Statistics)|
|Minimum Contact Duration||4 Months||4 Months||6 Months||6 Months||6 Months|