BNR Website and Digital Marketing Blog

BNR Branding Solutions is based in Huntersville, N.C., and is a full-service web development and digital marketing company.

Touch Screen Usability

Thursday, 19 May 2011 00:00

Smartphones and tablets are the fastest growing segment of internet capable devices. This introduces an interesting problem to most sites that have drop down menus. Just how do you mouse over on a touch screen??

The answer is really a lot easier than you might think, and most menu systems support it. Since there is no such thing as a mouse over on a touch screen, you have to give the users the ability to "click" on the parent menu item in order to activate the drop down. Since most sites link the parent menu to content, the user is never able to view the sub-menus.

It's finally here!

Tuesday, 11 January 2011 00:00

After what seems like forever - we did our 1.6 Alpha first look back in January 2009 - The official Joomla! 1.6 stable release is available for public download! The feature set has basically remained the same since the first look, but now everything works. Now this doesn't mean it's time to download and upgrade right now, quite the contrary. So let's talk about upgrading and when to do it.

From China with Love

Friday, 24 December 2010 15:25

Back in November 2009 I wrote about hackers and the importance of having updated software. I had quoted a blogger that had taken the time to track down the guy that hacked his website to interview him. Apparently my wife did not read that post. She doesn’t have a website to protect but she could have learned the lesson that hackers do not attack individuals, they attack systems and vulnerabilities. Guess which one she fell victim to? Interestingly enough, she was the 4th person on my contact list to lose control of an email account in the last month.

Like many millions of internet users, my wife uses a cloud based email service, in her case she uses Gmail. A few weeks ago she called me in a panic because her “phone was blowing up with emails!” She went on to tell me that she was getting dozens of email bounces as well as a bunch of replies from people on her contact list asking her why she was sending out a spam link. Of course she wasn’t sending spam, but her account was. This wasn’t a typical email spoof, it was actually her account sending the email!

SEO - are you ready for it?

Friday, 22 October 2010 12:15

MarketingSherpa is a leader in online marketing research. Every year they publish the Search Marketing Benchmark Report - SEO Edition. It's over 200 pages of the latest research, resources, tools, metrics, and editorial content. The 2010 Edition included a survey of 2194 search marketers to determine which tactics and methods have been producing the best results. The top 10 results based on respondents answering that the tactic was "Very Effective" are -

Google Instant

Friday, 17 September 2010 05:43

For the last 12 years or so, Google has worked pretty much the same way – type your search query in to the box then click one of the 2 search buttons. September 8, 2010 marked a day of significant change to a brilliantly simple page. Meet Google Instant, did you notice?

So what changed and why?

After doing a little testing, Google determined that people read faster than they type. A simple enough premise right? Well, Google decided to see how they could use that to make a better user experience. Since we read faster, it would be possible to scan other parts of the page as we type. Using a mixture of several new technologies, Google now starts to search as you type, then magically updates your search as you continue to type your query. They also predict what search term you intend to type. In theory, we will save 2-5 seconds per search with the new format.

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