Saturday, 24 April 2010 15:03
This may be a general human obsession, but the tech world seems to be enamored with the next giant killer. Not a week goes by without a news report or blog post touting the next iPhone, Warcraft, Google, or Microsoft killer. In case you hadn’t noticed, iPhone, Warcraft, Google, and Microsoft are still alive and kicking – and might even have made a buck or two even in the middle of the worst American economy in over 70 years.
Back in May 2009 there was a giant killer story with a twist. This time it wasn’t David v. Goliath, it was more like USA v. Russia or Ali v. Foreman. Microsoft had decided to make a serious effort to cut in to Google’s dominance in online advertising. Apparently the thought of Google taking the lion’s share of the multi-billion dollar market without a serious threat was enough to make them invest in their Bing search product. Bing debuted with a lot of fanfare and TV commercials backing the launch. There was finally another big kid on the block that was going to muscle in on Google’s turf.
Sunday, 04 April 2010 22:35
One of the things I love about Twitter is how you can use it to get help when you need it most. If there’s anything you need – from a good Chinese restaurant in town to an SOS when you’re stuck in your garage - Twitter can help. Most of the time it’s a matter of your friends chipping in with advice, but there are companies out there listening. For example, if you Tweet about how much you hate Comcast, a Comcast rep will contact you to resolve the problem.
On Friday I tweeted about how I was having trouble getting my car registered – I seem to have lost my Texas title. The same day, not only did I have a friend Tweet me a link to the needed Texas DMV page, but the Texas DMV itself Tweeted me some help. How cool is that?
Not only is it cool, but it gives you some perspective. If you’re not using Twitter, then the DMV is officially more tech savvy and better at customer service than you are. Scary, right?
If you’d like some help catching up with the DMV or just want to learn more about social media in general, give us a call and I’ll be glad to help.
Friday, 19 March 2010 12:44
I had a networking one-to-one with a gentleman from Mooresville. The meeting opened with a very unusual question.
“So, why would I ever need a website?”
He must have taken note of the baffled look on my face, because he immediately clarified.
“You see, I run a referral based business, so I don’t think I need one.”
Sunday, 07 March 2010 01:03
A while back I got a call from one of our clients that also happens to be a good friend of mine. He was a little upset that he had an advertiser that wanted to pull the banners from his site. The advertiser had bought a full package with banners of every size they offer on the site, and the banners were very nicely done by an agency with online marketing experience. He asked me to take a look and see what was going wrong with the campaign so we could hopefully salvage the client.
There really isn’t much to check on our end – make sure that the banners show up where they are supposed to and then link to the correct page. I logged in to the admin and all the banners where there. They had the impressions that I would have expected and the click rate was actually a bit higher than average. I was a little puzzled, but I went ahead and pulled up the front end of the site so I could actually click a banner to make sure everything was working properly. After a couple of reloads I got one of the banners in question and clicked it.
Thursday, 04 February 2010 20:23
Here at BNR Branding, we tend to talk really fast and use a lot of words unfamiliar to people outside of our small, cult-like community. So I thought I’d clear a few of these up.