Thursday, 21 January 2010 20:20
We've been talking to the publisher of a couple local magazines about revamping their sites. As part of our discovery process (and because Brent is, at heart, a giant, balding twelve year old girl), we looked up how other women's and girls' magazines are presenting themselves online. So we checked out the the most popular magazine sites.
Look at these things! They're hideous!
Tuesday, 29 December 2009 20:46
Last week I wrote about the people who say “I never click on those links.” Of course, for every one of those I also hear “We tried AdWords, it didn’t work.” Now, I will be the first to admit that AdWords is not for everyone, but more often than not, it’s not that AdWords didn’t work, the problem lies in the execution of the campaign.
It’s fairly easy to pick out the people who tried AdWords on their own with poor results. You start asking some basic question – How did you research the keywords you used? What were your criteria for promoting or demoting keywords or ads? How did you come up with the dollar value for the goals you set up? You did set up goals right? If their eyes glaze over, chances are they did it wrong to begin with.
Thursday, 24 December 2009 01:43
Have you ever noticed when you do a search on Google that there are “Sponsored Links” that show up above the search results and to the right of the search results? You know, those links you never click on? You’ve seen them right? You do use Google as a verb right?
Now that we’ve established that you don’t live under a rock, let’s talk about those “Sponsored Links.” When discussing online marketing the subject of pay-per-click ads inevitably comes up, and as sure as the day is long the very next statement always seems to be “I never click on those links.”
Saturday, 28 November 2009 19:20
One of the common questions a prospective client has is “Why do you insist on providing the hosting?” There are several reasons ranging from server set up to security. Today I came across an article that illustrated once of the most important reasons why we highly recommend BNR hosting so I figured I would take this opportunity to talk about hosting in detail.
First, there is the matter of server setup and why it matters. Most hosting providers have a standard server configuration they use on all of the boxes they maintain outside of the custom dedicated servers that are usually way too much hosting for a small business client. Try calling GoDaddy and ask them to configure a server to your spec. From the provider standpoint it makes perfect sense to have a standard install because it makes setup and maintenance a lot easier to do.
BNR servers are configures and optimized specifically to run Joomla. The setup we use is the one recommended by Open Source Matters and it is more secure that most providers standard installation. Our installs allow us to turn off the FTP layer most providers require for proper uploading capabilities. Our setup also fixes the permission and file ownership permissions common to other configurations.
Thursday, 19 November 2009 01:41
So, this 'website' thing. You want one. All the cool business owners, with their blackberries and their fancy watches, have one, so you figure you ought to pony up the cash and get in on the internet. So you hand a web designer a wad of bills, say "make it pretty," and two weeks later you have a happy little HTML brochure for all the world to see, right?
It's a little more complicated than that. If it isn't . . . you may have cause to wonder why your designer has a Russian accent and is always talking about "vacationink in your 'Grand Caymans,' yes?"
Though we do love cash (small bills only, shiny briefcases a bonus), we require our clients to collaborate with us on a clear plan with definite goals before we ever put our greasy little fingers to a keyboard. Your website is not just marketing collateral - it is as vital and complex a part of your business as your office or your employees. So you need to make a plan for the site the same way you make a plan for your whole business.