BNR Website and Digital Marketing Blog

BNR Branding Solutions is based in Huntersville, N.C., and is a full-service web development and digital marketing company.

Friday, 09 March 2012 22:29

Claim your name!

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Claim your name!

All too often I see business pages on Facebook that still have a really long URLs - that's the web address - that would be impossible to remember, much less tell someone about. In typical Facebook fashion, there is a simple solution to the problem, but it's buried so most users don't even know it's possible to have a shorter page address.

The answer you seek is as Winston Churchill famously said "a riddle wrapped in a mystery inside an enigma." You'd think that it would be part of the set up process or at least mentioned on that annoying "getting started" page. No, Zuckerberg had a better idea. Instead the feature is 3 layers deep in the settings, on a page that most users would never even think to visit. In order to access the feature a page admin must first click on the edit page button. Then once in the admin area, click the Resources link on the left side. Make sense right? In the resource area there is a link titled "Select a username". That's the one you want.

Now, you're probably wondering what a username has to do with a URL. In this case, this will be the part of the address after the domain name. Instead of a long ugly URL like this one -

You will now have a nice short address like this one - Your-Company-Name

Simple as that, but you'd never know it was there unless you knew what to look for. Now you know so go claim that name!

Brent Friar

Brent Friar is the owner and chief web developer for BNR Branding Solutions. His development experience dates back to 1994 when he was a founding partner of Internextion Web Development in Orange County, CA.


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  • Comment Link Brittany Monday, 23 February 2015 18:28 posted by Brittany

    You need targeted traffic to your Claim your name! website so why not try some for free? There is a VERY POWERFUL and POPULAR company out there who now lets you try their traffic service for 7 days free of charge. I am so glad they opened their traffic system back up to the public! Sign up before it is too late:

  • Comment Link Brent Friar Monday, 12 March 2012 22:27 posted by Brent Friar

    I figured as much. I checked all the pages and figured you had forgotten one. I saw a couple like that and was amazed at how many pages I liked that hadn't claimed a username so I wrote this.

  • Comment Link Jerry Sunday, 11 March 2012 05:37 posted by Jerry

    Thanks Brent! I had done this on one of my pages, but not the other and your article made me go back and check. You are the man!

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