BNR Website and Digital Marketing Blog

BNR Branding Solutions is based in Huntersville, N.C., and is a full-service web development and digital marketing company.

Sunday, 27 September 2009 10:59

SEO’s dirty little secret

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Let me first say that I prefer not to do SEO. Now, that doesn’t mean I don’t do SEO at all, I do the basic setup on ever site we develop. The part I don’t like is the constant testing and changing and keyword research to try and stay ahead of the competition. Yes it has many benefits, but it’s not really my thing regardless of how important it is.

Which brings me to the title of this post. Every site we develop we track everything. We look at several metrics before and after and track the results of the changes we make. We look at every detail and try to improve it as much as possible before turning a site over to a client. Because of this we have a pretty good idea of how effective the initial efforts will be as they get picked up by the search engines. From this data we have notice a peculiar pattern that I am going to share with you – SEO’s dirty little secret.

So what is this top secret information that no one is talking about? It’s called best practices. You know, all the basic stuff everyone knows has an impact on your search engine rankings. Yeah, those best practices. Why is this a secret? In spite of best practices being pretty much common knowledge to basically anyone who has ever studied SEO for more than 5 minutes, the vast majority of websites DO NOT FOLLOW THEM!

That’s right, with very few exceptions, most sites don’t follow the basic rules we all know help with rankings. Now, I am sure the number of sites that are doing proper SEO goes up dramatically in the typical Internet businesses, but then those companies are not really our clients. Plumbers, body shops, used car dealers, doctors, charities and other non-internet savvy businesses are our clients. So far, as a general rule, most of our client’s competition doesn’t follow best practices.

So what does this mean to you as a small business owner? Unfortunately there is no definitive answer because it depends on your competition more than your industry. But there is a good possibility that simply going through your site and making sure that all the Ts are crossed and Is are dotted will yield surprisingly good results.

Want to know how your site stacks up? Give us a call and we'll tell you about the free third part tool you can use to get a subjective analysis.

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Brent Friar is the owner and chief web developer for BNR Branding Solutions. His development experience dates back to 1994 when he was a founding partner of Internextion Web Development in Orange County, CA.

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