For a fun little exercise, try typing "Click here" into Google.
The number one entry? Adobe Acrobat Reader, believe it or not.
Why is that? It's because every page in the world that has files in .pdf, has a little link that says "click here to download Adobe Reader" that links to that exact page. And because Google tracks relevancy through the sort of links you get, Google assumes that the Adobe Reader page is the best resource for information on "click here."
If you look further down the page, you'll notice that Windows Media Player and Quicktime both benefit from the same effect. How cool is that?
So, Google is not as straightforward as some people assume and improving your PageRank requires an intimate knowledge of how the system works.
If you're struggling to get your site "above the fold" on Google, give us a call for a free consultation. We have a proven track record of building sites that are optimized for competitive, long tail keywords.
And we know some cool stupid Google tricks.