Now, just for a second, let’s ignore the reams of research that has gone in to the effectiveness of those sponsored links and how they work in conjunction with organic results to increase clicks and conversions. We’ll just pretend none of that exists. Let’s just deal with something everyone understands, the almighty dollar. In 2008, Google’s number one source of revenue was their AdWords service. The very same service that displays those links you never click. Care to venture a guess at how much their AdWord revenue was?
$21 Billion. That’s with a B as in $21,000,000,000. Nine zeros. When you consider that all of that revenue was the result of a user clicking on one of those ads, I would say that it’s safe to say that someone is clicking on those ads.
This is not to say that a pay-per-click campaign would be a good fit for your online marketing needs, but $21 billion says that it’s at least worth you time to discuss the numbers with a reputable Google AdWords Professional. A properly managed AdWords campaign can return phenomenal ROI, but it takes some thought and expertise to get those results. The best part is that at the end of the day, you will have pretty definitive data on how well your money was spent. At that point it’s a simple A/B comparison – if you made money do it some more, if not, cut it out of the budget.
If you are interested in trying a pay per click campaign or would like to see better results from an existing campagin we can put you in touch with a reliable managment company. Contact BNR if you have any questions, we are ere to help.