BNR Website and Digital Marketing Blog

BNR Branding Solutions is based in Huntersville, N.C., and is a full-service web development and digital marketing company.

Thursday, 04 February 2010 20:23

Internet Marketing Glossary for Beginners

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Here at BNR Branding, we tend to talk really fast and use a lot of words unfamiliar to people outside of our small, cult-like community. So I thought I’d clear a few of these up.

  • Backlinks – Links to your site from another site. Building back links is arguably the most important element of SEO and a major factor in Pagerank. The search engines trust what others are saying about you more than what you’re saying, basically.
  • Cascading Style Sheets (CSS) – A method of writing a website so that the style and visual elements are separate from the content (the text and pictures)
  • Content – What your website actually says – what’s known in advertising as the copy.
  • Content Management System (CMS) – What BNR builds all of our sites on. A piece of software that allows for easy updates, maintenance, and modification of a website. Most CMS’s may  be extended to include additional features.
  • Flash – Flash is an animation system that allows for complex animations and interactivity on the web. Unfortunately, Flash is expensive to write, difficult to maintain and modify, and does not play nice with SEO. Appropriate for some situations and in moderation.
  • HyperText Markup Language (HTML) - The basic language of a website. Most websites are written in HTML as opposed to being in Flash.
  • Inbound Marketing – A method of marketing whereby customers find you through searches, as opposed to sending “outbound” messages through traditional advertising and cold calls. SEO, SEM, and a strong web presence are all cornerstones of a modern Inbound Marketing campaign.
  • Metadata – Also known as “Tags.” Metadata are fields on a website that tell the search engines what keywords the site is about. Less important for SEO than they used to be, but still necessary.
  • Organic Search – Searches that people enter through the popular search engines. The ‘rankings,’ or order in which sites appear for a search term, is determined by how relevant the engine judges the site to be for that keyword. Good rankings can be gotten for free, but in competitive industries they are often the result of a professional SEO campaign.
  • Paid Search – The paid advertisements that appear next to search results. Often found at the top and on the right side of search engines like Google. Companies bid a certain amount of money per click on their ad. How much they bid determines how highly and how often they will appear. Advertisers only pay when their ad is clicked on.
  • Pagerank – Google’s determination of how much ‘authority’ your site has. Very important for your organic search rankings. Influenced by the number of Inbound Links and the amount of traffic that your site receives.
  • Payperclick (PPC) – See Paid Search
  • Search Engine Marketing  (SEM)– The strategy and process of a Paid Search campaign. Often run by a professional SEM agency. A successful SEM campaign can boost a site’s Pagerank.
  • Search Engine Optimization (SEO) – The effort to improve a site’s Pagerank and Organic Search results. Often involves building of backlinks, internal linkings, intensive keyword research, and a program of targeted content creation.
  • Web Developer – What BNR is. Web developers create applications for the web or build websites on a content management system (CMS). Some developers offer design services or guidance on marketing your business online.
  • Web Designer – A person, often a graphic designer with a print background, trained in marketing, design, and aesthetics. Creates the look and feel of a website. Some designers can also do development, but most often it’s not their specialty. Make sure your designer is partnering with a professional developer to bring you the best of both worlds.

I hope that’s enough to help you understand some of the basics. If you’d like some help getting these things done for your business, please give us a call for a free consultation. We promise we’ll try to speak plain English.

Matthew Richardson

Matt Richardson is the Director of Business Development and Head of Customer Service for BNR Branding Solutions.

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