BNR Website and Digital Marketing Blog

BNR Branding Solutions is based in Huntersville, N.C., and is a full-service web development and digital marketing company.

Matthew Richardson

Matthew Richardson

Matt Richardson is the Director of Business Development and Head of Customer Service for BNR Branding Solutions.
Sunday, 04 April 2010 22:35

Whining on Twitter is Useful

One of the things I love about Twitter is how you can use it to get help when you need it most. If there’s anything you need – from a good Chinese restaurant in town to an SOS when you’re stuck in your garage - Twitter can help. Most of the time it’s a matter of your friends chipping in with advice, but there are companies out there listening. For example, if you Tweet about how much you hate Comcast, a Comcast rep will contact you to resolve the problem.

On Friday I tweeted about how I was having trouble getting my car registered – I seem to have lost my Texas title. The same day, not only did I have a friend Tweet me a link to the needed Texas DMV page, but the Texas DMV itself Tweeted me some help. How cool is that?

Not only is it cool, but it gives you some perspective. If you’re not using Twitter, then the DMV is officially more tech savvy and better at customer service than you are.  Scary, right?

If you’d like some help catching up with the DMV or just want to learn more about social media in general, give us a call and I’ll be glad to help.

Friday, 19 March 2010 12:44

Why Would I Ever Need a Website?

I had a networking one-to-one with a gentleman from Mooresville. The meeting opened with a very unusual question.

“So, why would I ever need a website?”

He must have taken note of the baffled look on my face, because he immediately clarified.

“You see, I run a referral based business, so I don’t think I need one.”

Thursday, 04 February 2010 20:23

Internet Marketing Glossary for Beginners

Here at BNR Branding, we tend to talk really fast and use a lot of words unfamiliar to people outside of our small, cult-like community. So I thought I’d clear a few of these up.

Thursday, 21 January 2010 20:20

Horrible Magazine Sites

We've been talking to the publisher of a couple local magazines about revamping their sites. As part of our discovery process (and because Brent is, at heart, a giant, balding twelve year old girl), we looked up how other women's and girls' magazines are presenting themselves online. So we checked out the the most popular magazine sites.

http://www.teenmag.com/
http://www.misquincemag.com/
http://www.cosmogirl.com/
http://www.teenvogue.com/
http://www.seventeen.com/
http://www.cosmopolitan.com/

Look at these things! They're hideous!

Thursday, 19 November 2009 01:41

Setting Goals for an Online Marketing Plan

So, this 'website' thing. You want one. All the cool business owners, with their blackberries and their fancy watches, have one, so you figure you ought to pony up the cash and get in on the internet. So you hand a web designer a wad of bills, say "make it pretty," and two weeks later you have a happy little HTML brochure for all the world to see, right?

It's a little more complicated than that. If it isn't . . . you may have cause to wonder why your designer has a Russian accent and is always talking about "vacationink in your 'Grand Caymans,' yes?"

Though we do love cash (small bills only, shiny briefcases a bonus), we require our clients to collaborate with us on a clear plan with definite goals before we ever put our greasy little fingers to a keyboard. Your website is not just marketing collateral - it is as vital and complex a part of your business as your office or your employees. So you need to make a plan for the site the same way you make a plan for your whole business.

Tuesday, 03 November 2009 20:35

The Cure for the Cluttered Desktop

The Cure for the Cluttered Desktop

Most people have a desktop cluttered with random junk. Programs you never use, install files that you forgot to delete, ‘that one document’ you had to refer to for a project a while back then never put back in My Documents. We’ve all been there. Then, when you actually need something, you can’t find it. And heaven help you if you share a computer, because then the tragedy of the commons kicks in and you’re really screwed.

Yeah, I know, you’re going to go through and clean it all up ‘someday.’ But ‘someday’ will never come.

There’s a free program that can help you keep your desktop organized and prevent all this from happening: Fences.

Wednesday, 28 October 2009 04:39

Common Misconceptions about BNI

Today I stumbled on a blog post that drove me a little crazy, because it touted just about every complaint I have ever heard about BNI – and most of them are based on false assumptions or misconceptions.

The blog post in question can be found here http://bizcovering.com/management/bni-meeting-90-minutes-of-brainwashing-and-redundancy/

First off, both Brent and I have been BNI members for over a year. We have seen both success and struggle with BNI, but overall it has been a positive and, above all, profitable experience for both of us. BNR Branding has seen such success through BNI that we plan our future expansion around BNI; we intend to place salespeople in different chapters as we hire them. BNI works.

I am going to list some of the most common misconceptions about BNI (including a few not found in the aforementioned blog post) and debunk them as well as I can.

Thursday, 22 October 2009 14:52

SEO - The Free Way

People will pay a lot of money for SEO and SEM campaigns to drive traffic to their site.

What most people don’t know is that there are ways to get the same results for free.

Tuesday, 13 October 2009 16:24

Stupid Google Trick

Here at BNR Branding, we deal with Google searches a lot.

Google's Pagerank is a great system that harnesses the democratic nature of the web and is still the best way to search for relevant information, but it's a system that has its quirks.

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